Development counseling

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Development counseling

Writer Su Yi
Date 2025-01-07
Title Inquiry About Lip Serum Production and Support for Small-Scale Startup

I hope this email finds you well. My name is Su Yi, and I am the founder of a new cosmetics and skincare brand based in Malaysia. We are currently in the early stages of developing our first product and are reaching out to potential suppliers to explore collaboration opportunities.

About the Product

We aim to create a multi-functional lip serum that addresses common lip concerns in Southeast Asia, such as dry, cracked lips and dark pigmentation. Our vision for the product includes:

  • Hydration and Repair: Deeply moisturizes and repairs dry, chapped lips.
  • Tinting Effect: Offers a subtle, long-lasting tint to enhance natural lip color.
  • Skincare Focus: Functions as a skincare product, not a cosmetic, eliminating the need for makeup removal.
  • Clean and Safe: Made with natural ingredients and safe for use by pregnant women.

Our Requirements

As a startup, our resources are limited, but we are deeply committed to quality and safety. Here are a few key points about our requirements:

  • Target Budget: Our price range is USD 0.5-0.8 per unit.
  • MOQ: Our target is 2,000 units for the initial production run.
  • Full-Service Solution: Ideally, we are looking for a supplier who can provide formulation, manufacturing, and packaging.

Questions for You

  1. Do you have an existing formulation that aligns with our vision for this product?
  2. Are you able to accommodate smaller MOQs like 2,000 units?
  3. Can you work within our target budget while maintaining quality and safety standards?
  4. Do you provide full-service production, or would we need to supply packaging separately?

We are very excited about the possibility of collaborating with you and would love to learn more about how we can work together. Please let us know if our project aligns with your capabilities and if you have any recommendations for how we can move forward.

Thank you for your time, and I look forward to hearing from you.

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